How Prosoya Kenya benefits from learning
Partner content: WISHH
Prosoya Kenya Chief Innovation Officer Fridah Kaburu focuses on how to improve lives every day. The company has a mission to bring its nutritious and affordable foods, such as UJILALA, their new ready-to-eat porridge, as well as livestock feed to 70% of African countries by 2030.
CEO Kaburu Muguika started the business in 2009 and built the business on the principle of lifelong learning. “If you go a day without learning something new, you will become obsolete,” he says.
As a result of extensive research into ingredients for food and feed, he concluded that soybeans are special due to their protein profile which provides all of the essential amino acids to fortify human foods as well as foods for the human being. livestock. Therefore, soy is fundamental to Prosoya Kenya and its high social impact program. “Our mission is to fight against poverty, malnutrition and unemployment…. all that has to do with that is our job, ”says Kaburu.
Fridah adds: “By 2023, Prosoya Kenya wants to work with 30,000 pig and dairy farmers through cooperatives and villages around us so that we can have an impact on society.
The entrepreneurial firm’s focus on innovation and affordable nutritious soy foods and foods made them an excellent strategic partner for ASA / WISHH to be included in WISHH’s virtual training. Based on 20 years of experience, WISHH designed its United Soybean Board-funded training initiative to address the unique challenges facing food and feed entrepreneurs in Africa, Asia and Latin America and central.
Watch the new WISHH video at the top of the article for the full story which includes Craig Williams, a member of the WISHH program committee, a soybean farmer who also sits on the Indiana Soybean Alliance board of directors and has joined. a WISHH virtual session. Find out how WISHH has partnered with Purdue University College of Agriculture to provide expertise that supports Prosoya Kenya’s ability to deliver a quality product to customers as the company streamlines and innovates.
WISHH is a program of the American Soybean Association and is funded in part by the United Soybean Board and state soybean levy programs.