Legends are back, KBC unveils new look tonight – KBC
We have been, we are and always will be. YES #ThisIsKBC
After months of grueling commitments, strategy and planning, the mega-relaunch of Kenya’s national broadcaster is finally here.
Kenya Broadcasting Corporation’s flagship brands: KBC Channel 1 TV, Radio Taifa and the new look of the English service with a range of star-studded presenters, is refreshing, entertaining, captivating and nostalgic for its flagship brands
This injection of freshness has been the buzz of the city lately after the national broadcaster brought in top talent, including a team of legends who have dominated the media landscape for years, in an elaborate rebranding strategy that promises to raise the stakes in the dynamic broadcasting industry. .
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Kenya’s largest media house, which boasts of two TV channels – the rebranded Channel 1 TV and the youth-focused Y254 – and a stable of 21 radio services, also unveiled a repertoire of new content for the renamed channels.
The move follows an ambitious technical upgrade and expansion of digital television reach which is now estimated to over 90 percent of the country with more than 40 transmission sites in Kenya.
Every day, viewers and listeners will enjoy rebranded comprehensive and investigative news reports from a range of seasoned and seasoned young presenters who will complement the bulletins broadcast in high definition.
They say the old man is gold. The return of the famous seasoned presenters who dominated television screens in the past is an absolute masterstroke.
Some of the new faces of KBC Channel 1 shaping public discourse include Tom Mboya, Cynthia Nyamai, Shiksha Arora, John Kioria Fred Indimuli, Juma Ballo, Harith Salim and Nancy Onyancha.
The Great Queen and TV Princess Catherine Kasavuli alongside legendary Fayyaz Qureishi, Badi Muhsin and Pauline Sheghu will host the special Saturday segment titled “Legends” while Sunday Express wraps up the week’s topical events.
KBC editor-in-chief Samuel Maina said the changes were influenced by market dynamics and changing public needs.
“The ‘Legends’ only takes place on Saturdays at 7 and 9 p.m. The market yearned for these anchors. The company decided to give them the opportunity to deliver our product to Kenyans. They are also very experienced and will also train our future anchors to refine their anchoring skills ”. Maina said ahead of the relaunch.
Maina added that new technology had been injected for quality broadcasting, revealing that KBC had “invested a lot in software and hardware, a modern television anchor set, and as such we will fully start broadcasting. on high definition technology unlike what we used to combine. HD and SD. This is the great moment for us ”,
Indeed, the broadcaster has invested in a state-of-the-art studio as part of its infrastructure upgrade strategy which will see the purchase of new equipment and the removal of obsolete kits.
KBC should also benefit from the supply of new equipment from its partner Multichoice in South Africa to strengthen its screen presence and strengthen its television production capacity.
High level guests
In the list of changes to be unveiled, high-profile guests will be featured regularly as viewers stay up to date with the day’s news between Monday and Wednesday on Prime Edition, Business Insight on Thursday, and Easy Friday as the season approaches. weekend.
The KBC channel has selected Darubini who will launch the highly anticipated launch at 7 p.m. with famous Swahili presenters Harith Salim and Nancy Onyancha, while Tom Mboya and Purity Museo will present the new Prime Edition which will be presented on Monday with a one-on-one interview. with ANC party leader Musalia Mudavadi with a focus on politics, family life, driving force and philosophy.
The revamped Darubini will now feature well-known names such as Ahmed Juma Bhalo, Beatrice Gatonye Ngetich on Tuesday and Wednesday, Salim and Onyancha on Friday before paving the way for Badi Muhsin and Pauline Shegu who will lead the Legend Kiswahili special edition on Saturday. . Kamche Menza will end the week on Sunday.
For English-language newsletters, John Jacob Kioria will make his comeback in preview Wednesday alongside Serfine Achieng Ouma and Sunday for Sunday Express and the family show.
Business anchor Cynthia Nyamai will debut Thursday with Business Insight alternating with Betty Kiptum and Carol Njenga while Easy Friday will be hosted by Fred Indimuli and Skiksha Arora.
Kasavuli will be unveiled this next Saturday for the Legend edition.
In the meantime, Richard Munga and Daniel Wahome will continue to deal with sports matters. Jackline Wambiru and Irene Muchuma will present Lunch Time News, while O’brien Kimani and Regina Manyara will continue to host the BizCheck segment every Thursday at 10 a.m.
Ben Troy Njue will keep you updated on NewsCheck mid-morning every Tuesday and Wednesday.
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