Netflix launches completely free streaming plan in Kenya
Netflix is launching a completely free plan – with a more limited content selection, available only on Android phones – first in Kenya.
The streaming company hopes that by offering a 100% free tier, which includes about a quarter of the content available in its paid streaming plans in Kenya, more people will try the service and end up subscribing.
“If you’ve never watched Netflix before – and a lot of people in Kenya haven’t – this is a great way to experience our service,” wrote Cathy Conk, director of product innovation at Netflix, in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”
The free plan in Kenya allows people to sign up to access Ad-free Netflix on Android mobile phones. In addition to a truncated range of content, the no-charge tier does not allow users to download titles for offline viewing or stream to connected TVs.
When Kenyans subscribe to the free plan, no payment information is required. Users only need to enter an email address, confirm that they are 18 or older, and create a password. “Then you can sit back and watch many of Netflix’s most popular series and movies, plus enjoy our personalized recommendations, parental controls, and profiles (including kids),” Conk wrote.
Netflix was looking for a new way to allow Kenyans to try the service, a spokesperson said. The company has in the past offered free trials and selected Netflix originals for free in different markets. Netflix’s free plan is first launched in Kenya as a way for the company to try out the approach and gather information on its effectiveness in attracting paid subscribers, the representative said.