PS Koimett praises media for raising awareness of Covid 19 – Kenya News Agency
Ministry of ICT State Department of Broadcasting and Telecommunications, Principal Secretary Ms. Esther Koimett praised the media for the role they play in complementing government measures to stem the spread of the COVID-19 scourge.
Koimett acknowledged that for over a year now, the media, especially television and radio, have educated citizens on emerging issues of the pandemic, while fostering discussion on matters of public interest, and have allowed the country to travel the unknown waters of the coronavirus. .
“Beyond educating the public about this crisis, broadcasters were on the front lines providing educational content for our children when schools were closed across the country in an effort to contain the spread of the pandemic. This is something we do not take for granted, ”said the PS.
Koimett further noted that, like all other sectors of the economy, the broadcasting industry has not been immune from the devastating effects of the pandemic, and added that a host of challenges ranging from loss of lives, layoffs, competition from digital platforms and dwindling advertising revenues have negatively impacted the industry.
“The COVID-19 pandemic has demonstrated the urgency of having a frank conversation on the resilience of the audiovisual sector,” said the PS, officiating the 4th KUZA Broadcasting Awards ceremony held in Nairobi.
She appreciated the fact that a majority of broadcasters are doing their utmost to adhere to these standards as applied by the sector regulator.
“But we are also aware, as demonstrated in the recent past, that some players in the industry still have a long way to go to offer programs suitable for children and promoting good social values,” said the PS.
She praised the Communications Authority, the sponsors of the KUZA Awards, for breaking the whip on broadcasters that have been found to violate programming standards, especially those intended to promote the welfare of children.
“These measures should never be interpreted as an affront to media freedom, but rather as continuous efforts to engender a culture of responsive and responsible broadcasting services in the country,” she said.
The SP challenged all relevant stakeholders to play their role in ensuring clean and appropriate content at all times.
“The responsibility of having clean content on our airwaves does not lie solely with government. We must work together to foster this environment. Where there are concerns, our doors remain open for continued engagement, ”she said.
Koimett further revealed that the ministry is finalizing the review of guidelines in key areas such as children’s programming, local content and niche programming to fill existing gaps and clarify content standards. broadcasting.
She noted that the National Cinema Policy will ensure the creation of a National Cinema Fund which will provide financial and fiscal credits, discounts and other incentives for the film industry.
The policy also aims to improve and encourage public-private partnerships in film development and urged industry players to strive to continuously improve the quality of our programming, generating content that resonates with our immediate realities and a free and independent media.
The Kenya Communications Authority launched the KUZA Broadcasting Awards 2021 in March to recognize and celebrate broadcasters who demonstrate excellence in their broadcasts in accordance with the provisions of the ICT Act.
The theme of the 2021 awards was “Preserving Our Heritage Through Broadcasting (Kenya, A Legacy of Splendor)”, which aims to recognize broadcasters who: promote patriotism, support Kenyan culture, beliefs and values, and those who have made a contribution to unity and cohesion.
There were three major award categories in the 4th edition of the KUZA Awards. The regulatory and public price categories, while the thematic prices vary depending on the theme of the year. This year, the third category will be the Patriotic Award which is in line with the theme.
The award jury was composed of: The Kenya Film Commission, Media Council of Kenya, Kenya Copyright Board, Nation Commission and Integration Commission and the Consumers Federation of Kenya (Cofek).
Participants came from local media. Citizen TV won People’s Choice TV, while TV47 won the Compliance category and Hope TV won the Copyright category.
By Alice Gworo